If you’ve walked into a Kirkland’s recently and spotted “Store Closing” signs, it’s easy to assume the worst. But the full picture is more nuanced than those signs suggest. The company is not shutting down entirely. What’s happening is a deliberate restructuring and understanding the difference matters, especially if you’re a loyal customer or just curious about what’s going on.
This article covers exactly what’s happening with Kirkland’s in 2025: why stores are closing, how many locations are affected, what the corporate rebrand means, and what you should do if your local store is one of them.
Kirkland’s Is Not Closing Entirely — Here’s What Is Happening
Let’s answer the core question directly: Kirkland’s is not going out of business. In May 2025, the company announced it would close roughly 6% of its store portfolio. That works out to about 19 locations out of more than 300 stores operating across 35 states.
These are targeted closures of underperforming stores. There has been no bankruptcy filing and no company-wide shutdown announcement. CEO Amy Sullivan framed the closures as a strategic profitability decision following a thorough review of the company’s real estate portfolio.
There’s an important distinction here worth spelling out. Closing select stores means cutting locations that are losing money or no longer worth the lease cost. Going out of business means the entire company winds down, all locations close, and operations stop. Kirkland’s is doing the first thing, not the second.
Why Kirkland’s Is Closing These Specific Stores
The closures follow a real estate review where the company identified locations that no longer justified their costs. When a store’s revenue doesn’t cover rent, staffing, and logistics, keeping it open doesn’t make financial sense. That’s basic business.
According to CEO Amy Sullivan, the company is working through a three-part strategy:
- Eliminate or convert underperforming stores closing locations that drag down profitability
- Optimize e-commerce building out online sales as a stronger revenue channel
- Expand private label distribution and partnerships growing revenue through brand deals and proprietary products
Most closures are expected to line up with natural lease expirations. This means the process is phased and planned, not chaotic. Stores aren’t being locked up overnight. There are proper wind-down periods with liquidation sales first.
The broader context also matters here. Home décor chains are under real pressure right now. Amazon, Wayfair, HomeGoods, Target, and Walmart compete aggressively in this space. Rents and logistics costs have climbed. Kirkland’s response trimming underperforming stores while doubling down on e-commerce and new brand partnerships is the same playbook many mid-size retailers have used to stay viable in this environment.
Which Kirkland’s Locations Are Closing and What Happens During a Closure
The most documented example of regional closures in 2025 is Colorado. Kirkland’s Home announced the closure of all its Colorado locations by the end of 2025. The Centennial store at The Streets at Southglenn (6955 S. York St.) has a confirmed final closing date of December 27, 2025. Two Colorado Springs locations at 3870 Bloomington St. and 1780 E. Woodmen Rd. are also closing.
This is where the “going out of business” perception comes from. If every Kirkland’s near you is closing, it looks like the whole chain is gone. But these are regional closures in a state where the company decided its locations were no longer viable. Hundreds of stores in other states continue to operate.
When a store does close, here’s what the process typically looks like based on what Colorado shoppers experienced:
- Liquidation sales begin weeks before the closing date
- Initial discounts often start around 30% off storewide
- Discounts increase as the closing date approaches reported at 40% storewide in some cases
- Seasonal merchandise, like Christmas items, can see discounts up to 50%
If you want to know whether your local Kirkland’s is on the closing list, the company has not published a complete public list of every affected location. Your best options are to watch for in-store signage, check the company’s store locator for any changes, and follow local news coverage, which tends to pick up on these announcements fairly quickly.
One other thing worth clarifying: Kirkland’s Home has no connection to Costco’s Kirkland Signature brand. They share a name, nothing else. If you’ve been searching online and keep landing on Costco results, that’s why.
The Rebrand to The Brand House Collective and What It Means for Shoppers
On June 17, 2025, Kirkland’s Inc. announced it would rename itself The Brand House Collective, Inc. at the corporate level. This announcement caused some additional confusion, with people wondering if the Kirkland’s name was disappearing entirely or if the company was being sold off.
Neither of those things is happening at least not based on what’s been announced. The rebrand reflects a shift in the company’s business model, from operating as a single home décor chain to becoming a multi-brand platform. The plan involves accelerating conversions of stores using acquired or partnered brand names, including Bed Bath & Beyond, Overstock, and buybuy BABY.
Think of it this way: instead of running only Kirkland’s-branded stores, the company is positioning itself to operate multiple home and lifestyle brands under one corporate umbrella. A future store might carry a different banner entirely, or blend multiple brand identities in one location.
This is a significant strategic shift, and it’s worth being realistic about it. Multi-brand platform strategies can work but they also involve real execution risk. Whether The Brand House Collective succeeds in this transition isn’t guaranteed. What is clear is that this is a growth attempt, not a bankruptcy maneuver.
For everyday shoppers, the practical near-term impact is likely to be gradual. Don’t expect an overnight transformation. Expect experimentation, some store rebrands over time, and a wider product mix in certain locations.
What Customers Should Do Right Now
If you’re a Kirkland’s shopper and you’re worried about your local store, here are some practical steps:
- Check the store locator on Kirkland’s website to see if your location still shows as open.
- Watch for in-store signage. Closing announcements typically go up weeks before the sale begins.
- Use any gift cards soon. While there’s no indication that online operations are shutting down, it’s always smart to use store-specific gift cards sooner rather than later during any retail restructuring period.
- Take advantage of liquidation sales if a nearby store is closing. Discounts are real and significant, especially on seasonal merchandise.
- Consider shopping online. The company’s e-commerce channel is a core part of its strategy going forward, so online availability should continue even if physical locations thin out in your area.
For business observers and retail professionals tracking this story, it’s useful context from Smart Business Wire that these kinds of restructuring moves are increasingly common in mid-size specialty retail. Store rationalization paired with e-commerce investment is a pattern that’s appeared across home goods, apparel, and general merchandise categories in recent years.
The Bottom Line
Kirkland’s is not going out of business. It is closing about 19 underperforming stores roughly 6% of its fleet as part of a planned profitability strategy. The closures are tied to lease expirations and a broader review of which locations are worth keeping.
At the same time, the company is rebranding at the corporate level to The Brand House Collective and shifting toward a multi-brand platform that includes Bed Bath & Beyond, Overstock, and buybuy BABY. This is a real strategic transformation, not just a name change on a letterhead.
Whether the transformation succeeds is an open question. But if you’re asking whether Kirkland’s is disappearing tomorrow the answer is no. If you’re asking whether the company looks exactly the same in two years that’s much less certain. The situation is worth watching, but it doesn’t call for panic right now.
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